August 2017, my Integrated Marketing Campaigns class was hired by the CMA Foundation to help build an awareness campaign for the foundations initiative in part with the 2018 Country Music Fest. I helped lead my team as Vice President of Content and presentation lead.
The goal was to get the festival goers to recognize that their attendance to the festival was directly contributing to music education programs nationwide, and that country music stars preforming were doing so completely free, for the sake of music education.
Out of our campaign came several initiatives, including the “It Starts With M.E.” campaign, a live performance in Nissan Stadium of a elementary school choir benefiting from the event, and several other plans.
A PDF of my team’s campaign book is linked below.